Funko and Snoop opening co-founded “Dogg House”
Collectibles brand Funko and entrepreneur rapper Snoop Dogg are teaming up to open a unique retail experience in early 2023. Funko, well-known for its Pop! bobblehead range, and the world-famous Snoop Dogg are forming a partnership for “Tha Dogg House”. It is a highly-anticipated shop appealing to fanbases of both the models and the music.
For music fans, Tha Dogg House will be an immersive experience in respect to Snoop Dogg’s multi-talented career. It will have wall paintings encouraging interaction between shoppers and the artist’s genre-defining history. Sharing the co-branded space in Inglewood, California will be life-sized Pop! figures inspired by the musician.
Primarily though Tha Dogg House will sell an assortment of exclusive and signature in-store products from both partners. It will provide fandoms new and old a chance to find rare sought-after bobblehead figures. Snoop Dogg said the store “stays true to who I am” and that Tha Dogg House will be mind-blowing.
Funko have said Snoop Dogg’s impact on pop culture as a brand ambassador can raise both brands’ opportunity to tap into new audiences and categories. Brian Mariotti, chief creative officer of Funko said Snoop Dogg’s creative genius takes Funko’s newest “Snoop-inspired” retail store to a “next-level experience”.
Funko started out in 1997 as a small Washington-based bobblehead company and is now a widely-recognised phenomenon in the world of collectibles. Its Pop! collection represents over 1,000 well-diverse intellectual properties from modern-day culture. In its most recent earnings report, Funko generated over $1 billion in net sales.