Cow Hug Day for individual and Indian happiness
The Indian government made an unusual and rare request to celebrate Valentine's Day differently this year. They asked that the occasion be named “Cow Hug Day”. Although the decision was in celebration of India’s traditional and religious values, it was quickly cancelled due to negative public reaction.
The nation of India is represented by almost 80% Hindus, despite having no official and state religion. Hinduism respects cows and many parts of India have banned killing cows. The government made a statement saying that cows are the “backbone” of India’s cultural and farming economy, and “fill our lives with positive energy”.
The idea of February 14th being Cow Hug Day came from the government authority that advises on animal safety and anti-cruelty laws. Hugging cows on this special day they said would increase individual and national happiness. The political statement also noted that Western and non-Hindu values and culture should not be promoted in India.
Valentine’s Day typically celebrates couples, not cattle. By trying to exchange one for the other, the government received bad political and social media reactions. Shortly after, they issued a message to confirm the plan had been cancelled. For now, Indians young and old are not prevented from sharing romantic and heartfelt gifts, and Valentine’s Day will remain a holiday of romance.