Football company directly tackles mental health
A local football scheme in the UK that helps men with their mental health has proven thoroughly successful. Communities in Kent can join football and therapy sessions, thanks to Head In The Game. The initiative aims fundamentally to help men who struggle with problems like depression and anxiety in their everyday life.
The company was established in 2021 directly as a response to the Covid pandemic and its impact on mental health. The founder of the company Mark Pinkney said half the battle is won, “if we are upfront and honest about these types of subjects”. The company’s mission is to implement free weekly football sessions for men aged 18-55 to gather and share feelings, “it’s all about talking, it’s the talking that really saves people’s lives”, he said.
Before and after the football game, participants openly share their concerns with a number on a scale of zero to ten. The focus is on promoting wellbeing both physically and mentally, such as tackling substance abuse. Pinkney spoke of the friendships securely formed in football teams, “what we try and do is harness that trust with our sessions”.
Head In The Game were previously finalists in the BBC’s Make A Difference Award in 2022 and receive funding and partnership from various foundations. In 2023 they plan to launch the programme for a different sport, progress to women’s football, and eventually roll out to other towns.